It still remains one of the most recognisable ethical logos!
The FAIRTRADEMARK is a registered certification label for products sourced from producers in developing countries. The Mark is used only on products certified in accordance with Fairtrade Standards and on promotional materials to encourage people to buy Fairtrade products. In 1994, Cafédirect, Clipper and Green & Blacks launched the first three products to carry the Mark in the UK.
Michael Gidney, Chief Executive of the Fairtrade Foundation, said:
“Twenty-five years ago most companies paid little attention to the human cost of their business and most people were unaware of the poverty and degradation that was the reality of life for millions of farmers and workers around the world. Fairtrade set out to change that and put people and the planet before profit. Many said it couldn’t be done, but the public took Fairtrade to their hearts and into their shopping baskets from Day One. Together we led a revolution in the way food is traded. Millions around the world now benefit from fairer trading terms and better working conditions than would ever have been possible before.”
Can you celebrate the marks’ 25thbirthday? Maybe one way might be to consider adding another Fairtrade product to your weekly shop?